Certified In:
- Responsive Web Design
- Javascript
- Google Analytics
- Google Ads
- Inbound Marketing
- Front-End Development
Professional Experience
LIXIL WATER TECHNOLOGY AMERICAS
Piscataway, NJ
Digital Marketing / E-commerce Specialist
June 2017 - Present
Manage website content, reporting, and email distribution for GROHE, a
LWTA subsidiary and
leading manufacturer of faucets, showers, and other sanitary fittings. Responsible
for content for five
GROHE websites throughout the Americas region, including landing page creation and
new product launches.
Develop and deliver emails including monthly newsletters and e-commerce
communications.
- Made improvements to key on-page SEO elements that resulted in a 67% increase in
search engine
traffic for the GROHE website in a six-month period.
- Successfully brought GROHE email functions in-house that were previously handled
by German digital
team. Transitioned email delivery system to MailChimp and developed templates
and mailing lists for
communications to customers and partners.
- Developed dashboards in Google Data Studio to report on sales, website traffic,
and other KPIs.
- Developed tools in Python and JavaScript to automate labor-intensive tasks and
add functionality to websites. These
tools saved weeks’ worth of work hours and thousands of dollars in consultant
fees. Recognized by the company with an
achievement award.
STAR GAS PARTNERS
South Plainfield, NJ
Digital Marketing Specialist
December 2014 - June 2017
Managed all online assets, including websites, intranet, and social
media for a leading
East Coast provider of heating oil and home services. Maintained more than 15
websites for various
brands including Petro, Meenan, Leffler Energy, and Atlas Glen-mor. Developed and
distributed SEO
reports through Google Analytics. Managed intranet content and design and trained
department
administrators on custom CMS.
- Developed, tested and deployed responsive SEM landing page designs for multiple
brands.
Optimizations increased conversion rate by 50% or more.
- Successfully executed the transition of six websites from a custom CMS to
Sitefinity. Work included
link testing, content review, and redesign of selected pages.
- Successfully transitioned email and marketing automation system from Aurea to
Emma.
ICONECTIV (a division of Ericsson)
Piscataway, NJ
Marketing Coordinator
April 2014 - December 2014
Managed content, graphic design, and website for the interconnection
division of a
multinational telecommunications corporation. Designed and format marketing
materials including
presentations and brochures. Maintained content for website and SharePoint intranet
site.
- Presented with company spot award for HTML email template optimizations that
resulted in increased
open rates and improved spam score.
- Redesigned marketing collateral, including brochures, case studies, and
PowerPoint presentations to
be consistent with updated corporate branding.
AXIS GROUP
Berkeley Heights, NJ
Business Development Associate
April 2013 - April 2014
Coordinated all marketing and business development activities for
leading Business
Intelligence consulting firm. Wrote and designed marketing materials including
brochures, e-mails,
website, social media and cold-calling scripts. Followed up on inbound sales
requests and managed
prospect database. Managed logistics for business development events including
webinars and seminars.
Managed content and design of Joomla-based website.
- Directed successful redesign of company website. Revised design for usability,
incorporated new
features, added content and selected graphics and stock photography for use on
the homepage.
FINANCIAL EXECUTIVES INTERNATIONAL
Morristown, NJ
Partner Relations & Development Associate
August 2010 – August 2012
Performed creative and administrative duties for the sales department
of this preeminent
nonprofit advocacy association. Interfaced directly with major clients to ensure
customer satisfaction
and follow-up on key deliverables. Wrote and edited sales materials to promote
sponsorship and
advertising. Directed logistics and exhibitor services for major annual conferences.
- Assisted sales team with acquisition of several new Strategic Partnerships worth
$100,000 or more
- Delivered superior customer service to conference exhibitors, as reflected in
post-conference survey
results
- Developed procedures to ensure more efficient delivery of services to key
Strategic Partners
FIRST SOLAR
Bridgewater, NJ
Communications Specialist
March 2007 – January 2010
Performed creative and administrative duties for the marketing
department of this major
photovoltaic solar power company. Managed booths at trade shows and generated sales
leads. Generated
case studies for use in proposals and other sales collateral.
TECHNICAL SKILLS
Programming Languages
and Frameworks
- HTML/CSS
- JavaScript
- jQuery
- Python
- SQL
- Bootstrap
- React
Software
- Google Analytics
- Google Tag Manager
- Google Data Studio
- WordPress
- MailChimp
- OptinMonster
- Adobe Photoshop
- Joomla! CMS
- Sitefinity
- Microsoft SharePoint
PROFESSIONAL CERTIFICATIONS
- freeCodeCamp Responsive Web Design Certification
- freeCodeCamp JavaScript Algorithms and Data Structures Certification
- freeCodeCamp Front End Libraries Certification
- Google Analytics Individual Qualification
- Google Ads Certification – Search
- HubSpot Email Marketing Certification
- HubSpot Inbound Certification
- HubSpot Inbound Marketing Certification
EDUCATION
B.A., Journalism/Political Science
Rutgers University, New Brunswick, NJ
